SEARCH ENGINE OPTIMIZATION (SEO)
The Nation's premier
construction industry marketing team
Search engine optimization (SEO) is crucial for the construction industry as it allows companies to improve their online visibility and attract targeted organic traffic to their websites. In a digital age where customers increasingly turn to search engines to find construction services, having a strong SEO strategy is vital. Research shows that 93% of online experiences begin with a search engine, highlighting the significant role SEO plays in ensuring a construction company’s website is discoverable by potential customers.Having our team handle your company’s SEO will greatly improve a construction company’s search engine rankings, leading to increased brand awareness and higher conversion rates.
Implementing SEO strategies specific to the construction industry can yield impressive results. For instance, 80% of search engine users focus solely on organic results, rather than paid advertisements. This emphasizes the importance of appearing at the top of organic search results, which can be achieved through effective SEO techniques. Additionally, research shows that 75% of users never scroll past the first page of search results, underscoring the need for construction companies to prioritize SEO in order to secure a prominent position. By investing in SEO, construction companies can gain a competitive edge and position themselves as industry leaders while driving relevant traffic to their websites.